Organic Botanicals Award Winning Package Design

Project Description:

Ted accepted the design challenge of designing an elegant, striking package design for a new organic tea company,  Organic Botanicals of Princeton NJ. Ted’s design shown below for a holistic tea foil bag design includes beautiful custom hand lettering with a Spenserian script logotype Ted is well known for excelling at. Ted’s design included framing the very unique hand lettered logotype with a border beautiful hand illustrations of green leaves that bleed off the tea bag edge.  “I wanted to give the typography an elegant and natural looking product feel.” The thicks and thins of the letterforms provide that very classy, natural product feeling for the product line. The tea bags have a clean, creative look that is certainly unique compared to other tea bags on the market. The bright white background helps give the package a contemporary, clean feeling.  The client “Organic Botanicals” is delighted with the design and a notable increase in sales thanks to this striking package design. Preliminary designs included other green leaves (image 4) but the best leaf design selected was was number one.

October 6, 2020. Ted DeCagna has won his 38th design award from New Jersey’s most prestigious design and advertising organization, The NJ AD Club Jersey Awards and received  a third place Award of Excellence in the Package Design category. The virtual design awards night ceremony was held on November 11, 2020. The printed bag is a high gloss, opaque white ink (full color process leaf illustrations) on foil paper which gives the product a very high-quality look.

Ted DeCagna has extensive experience designing package designs of all types including folding cartons, poli bags, pop displays and pop up brochures.