Logotype for Prime Athletic Development

Project Description:

Ted designed a custom hand lettered logotype with unique extra bold letter forms that contain liner gradient rules that go from thick to thin creating an exciting motion effect with the letters. The design works well in deep red and black and also in blue and black. The first figures selected of runners (image 3) framed in a unique diamond shape were good but the client wanted figures that were even more dynamic. Ted solution was to design figures that had explosive motion flames attached to figures that were bursting from starting blocks. The client was delighted with these more energetic figures that better represents the specialty training he has to offer. In addition, Ted added a bright radial gradient burst of color in the diamond background going from white to bright gold to really make the figures pop. The final contemporary very unique design is exactly what the client was looking for.