by Ted DeCagna Graphics | Aug 8, 2014 | Uncategorized
Have you heard the saying “You can’t judge a book by its’ cover”? Unfortunately, in the world of corporate and business identity, this idea doesn’t apply. People can and do judge a business or other establishment based on the image they project and this starts with...
by Ted DeCagna Graphics | Jul 30, 2014 | Uncategorized
The photographs of Jacqueline Kennedy and her children at the funeral of the slain president JFK helped an entire nation to grieve and bond. When astronaut Bill Anders took his now famous shot of the earth rising over the moon’s horizon as he orbited the earth from...
by Ted DeCagna Graphics | Jul 17, 2014 | Uncategorized
You are a business owner with a product or service that deserves the best possible marketing, so it’s only logical that the first step toward doing so is to create recognition and interest with an exciting and outstanding logo personalized just for you. How do...
by Ted DeCagna Graphics | Jun 19, 2014 | Uncategorized
Photography is a powerful medium. Although its primitive forerunner – the camera obscura – has been around since the 17th century, and the daguerreotype since the 19th, modern photography has been with us for only a little more than a hundred years. And in that...
by Ted DeCagna Graphics | Jun 19, 2014 | Uncategorized
Company brochures continue to be one of the solid mainstays of commercial advertising and communication. But in the ultra-competitive global marketplace of today, they simply cannot afford to be a compilation of stodgy old ledger sheets citing facts and dull...
by Ted DeCagna Graphics | Apr 10, 2014 | Uncategorized
Click here for Part 1 Click here for Part 2 As we have seen, true symbols are not arbitrary things; they stand-in for the very reality they serve to invoke. Consider some extremely famous graphic design symbols well-known to everyone, such as the Olympic rings;...
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