by Ted DeCagna | Nov 29, 2022 | Uncategorized
The purpose of a logo is to bring into our minds a set of positive associations for a complex enterprise, product or service which would otherwise remain impersonal and uninteresting. The visual symbolism a designer uses immediately conveys an image that stands out in...
by Ted DeCagna | Sep 8, 2022 | Uncategorized
The first time and every time a potential customer views your logo, a silent message is communicated. A well-designed logo contributes to your brand success while a hastily chosen or bargain Internet logo will certainly detract from it. Your logo is an essential...
by Ted DeCagna | Aug 4, 2022 | Uncategorized
Where Do Great Designs Come From? When you see a masterpiece by Leonardo Davinci or a pop art piece by Andy Warhol, or a lamp by Tiffany, do you ever wonder how the artist conceived and accomplished it? Maybe the idea emerged in a sudden creative vision out of the...
by Ted DeCagna | May 17, 2022 | Logo Design
Ted DeCagna has 38 year’s experience and 28 logo design awards. Some people confuse calligraphy and hand lettering. While calligraphy is the free hand Lettering using a chisel point pen, often used for elegant invitations and certificates, Hand Lettering is the...
by Ted DeCagna | Mar 1, 2022 | Uncategorized
February 2022, Ted DeCagna needed a video to demonstrate his art of hand lettering skills. Many clients think hand lettering is just “calligraphy” which of course is the decorative lettering done with a chisel point pen that creates those beautiful classical custom...
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