So you’re an entrepreneur with a great product idea, but any marketing expert will tell you, you could have the best product on the planet but it a retail setting it must stand out over the ocean of competitors’ products or it has a dismal change of sales success. A perfect example of this is especially obvious with cometic packaging. Fragrances are so similar the bottle must be a gorgeous shape, and cosmetic cartons are of the highest quality paper, often foil coated, often with gold foil stamped logos or lettering, caps are mirror chrome or brushed metal why? Because nothing adds the impression of quality and value to a package like rich paper, and metallic colors. Metallics, papers and foils are the most expensive papers and printing techniques to purchase but no other materials project quality and sophistication and rich feel better, justifying the very high cost of many perfume and cosmetic products. Some cartons even use embossing, a raised paper printing technique that uses a raised metal plate of a logo or lettering to press through the paper. Blind embossing is no color, just raised paper. It’s a stunning but expensive printing technique but again projects a very rich feeling justifying the very high cost of most expensive perfume or cosmetic products.
Ted DeCagna is a veteran New Jersey package designer and was recently given the task of designing a package for a clever new professional painters’ product called Hawk Plate. The client recognized the fact that pro painters often use 3 different spackling knifes when spackling dry wall… a large flat knife, a small knife and a corner knife, but how can anyone possibly hold all 3 knifes at one time, especially when a top an eight foot ladder? There already exists a product called …“a Hawk”, which is a square piece of flat aluminum with a handle underneath, almost like a serving tray, to hold spackle in one hand and a knife in the other. But the problem with this you can’t stick a gooey second, small knife or corner knife in your pocket while you use a big knife. Reaching all 3 knifes requires countless climbing up and down a ladder all day.
Ted’s client “Rapido Tools” designed a great solution for this problem, a very strong fiberglass plate with the perfect raised angles that locks under “the Hawk” and holds all three knifes at one time. What a tremendous time saver and any pro painter or technician will tell you time is money. Now the challenge for any package designer in New Jersey or package designer in New York with a product like this is how to make it stand out in a Home Depot or Lowes since it is just a plastic looking plate. Ted first studied the painting supply departments in both stores and noticed not one product was a strong black color. Black is a great, strong, masculine color to use when you want anything to stand out. It’s especially a good selection in a male dominated painting industry. Ted also had the challenge of making sure the customer could see the product well with a demonstration photo that was essential to communicate how the product worked. Ted crated a custom die cut wrapper carton with three giant curved circular cut outs so much of the plate was visible yet enabled him to put a large product photo of the product in use with 3 spackling knifes in one hand. The predominately black carton with a bright yellow plate color provides great stark contrast that leaps off the shelf in any store! The huge circular curves create an exciting, dynamic shaped package design that is sure to get any painters attention. A contemporary looking product logo and lettering with product benefits right under the name finish off the package perfectly.
So when you need package design in New Jersey or package design in New York, look no further than Ted DeCagna Graphic Design who has earned 41 design awards and has substantial experience with package design in New Jersey and New York. Ted held the position of packed Design Director at a top New York package design firm Sy Wassing Associates.
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